The Individuated Media newsletter

It's Media Relevance, Stupid!

Relevance = Mass Production x Mass Reach x Mass Customization

Jun 6 • Digital Deliverance

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May 2026

J'Accuse!

Know Who Has Steered the Mass Media Industries Into Catastrophe

May 21 • Digital Deliverance

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How Small Mass Media Companies Now Can Individuate Their Contents

The True Online Strategy for the Mass Media -- Part 3 of 4

May 12 • Digital Deliverance

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The True Online Strategy for the Mass Media - Part 2 of 4

What's Required and The Solution

May 7 • Digital Deliverance

The True Online Strategy for the Mass Media - Part 1 of 4

The Time Has Come to Abandon Shovelware Strategy. What to Do Instead.

May 5 • Digital Deliverance

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April 2026

Ad Interim

I've Revamped and Rebranded this Newsletter to Focus on What has Already Superseded the Mass Media as Consumers' Predominant Way of Obtaining News…

Apr 14 • Digital Deliverance

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March 2026

When the Doom of Mass Media Became Apparent

Clear Evidence Existed 20 Years Ago Websites Won't Compensate for Print Edition Losses

Mar 19 • Digital Deliverance

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The Hallmark Flaw of the Mass Media

As Taught in My New Media Business Postgraduate Course

Mar 10 • Digital Deliverance

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Bogeymen & Bezos

Don't Get Distracted from the Existential Problem

Mar 4 • Digital Deliverance

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February 2026

Now Twenty Years Later...

Time has Come for the Mass Media industries to Awake to Reality.

Feb 23 • Digital Deliverance

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